Roshan Gupta

Chapter 2 There are many compelling benefits of  PPC advertising . Whether you’re trying to convince your boss or a client about the value of Google Ads (or Bing Ads), there’s a powerful case to be made. For starters, PPC: Offers quick entry. Results are easy to measurable and track. Works well with other marketing channels. Provides a wealth of useful data PPC can have a major – and positive – impact on most businesses and brands. If you aren’t doing any PPC marketing, you’re likely losing out on valuable traffic and revenue. Need to make the case for PPC advertising? Here are just seven powerful benefits of using PPC. 1. PPC Contributes to Business Goals This is often the most compelling reason to use PPC advertising. PPC can help you achieve a vast number of business and marketing goals. These goals range from high-level brand exposure and thought leadership to a hot lead submission or e-commerce sale. Nearly any type ...

Chapter 1 What is PPC? How does it work? And, most importantly, how can you make it work for you? This chapter will introduce you to everything you need to know about the exciting world of paid search marketing: keywords, ads, budgets and bids, ad rank, targeting, and conversions. Let’s kick things off with the basics. What Is PPC? Pay-per-click (PPC) is an advertising model that lets marketers place ads on an ad platform and pay the host of that platform every time their ad is clicked. The goal of a PPC ad is to lead the person viewing it to click through to the advertiser’s website or app, where that visitor can complete a valuable action, such as purchasing a product. Search engines are incredibly popular advertising platforms. They allow you to display ads that are relevant to what users are searching for. Advertising services like Google Ads and Bing Ads operate with real-time bidding (RTB), where advertising inventory is sold in a private auto...